Digital Marketing & Multimedia - Upskill with Webdroid

About Course

Digital Marketing & Multimedia involves promoting products, services, or brands through online channels such as search engines, social media, email, and websites. It focuses on reaching and engaging target audiences using data-driven strategies, SEO, content marketing, and paid advertising. Multimedia, on the other hand, combines various forms of media, such as text, images, audio, and video, to create engaging content for digital marketing campaigns, enhancing user experience and communication across platforms. Together, they are essential for building online presence and driving business growth.

In Digital Marketing, you will learn:
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing Strategies
Content Marketing and Blogging
Analytics and Performance Tracking (Google Analytics)
Digital Advertising (Google Ads, Facebook Ads)
Influencer and Affiliate Marketing
Conversion Rate Optimization (CRO)
E-commerce Marketing
In Multimedia, you will learn:
Graphic Design Principles
Video Production and Editing
Animation and Motion Graphics
Audio Production and Editing
Web Design and Development
Photography and Image Editing
3D Modeling and Visualization
Multimedia Storytelling
Interactive Media Development
User Interface (UI) and User Experience (UX) Design

Course Content

Fundamental of Digital Marketing

What is Digital Marketing?

00:00
Scope & Latest Trends

00:00
Career and Jobs in Digital Marketing

00:00
Understanding Channels in Digital Marketing

00:00
Setting marketing objectives

00:00
Business Models & Competitor Research

00:00
Marketing funnel & customer journey

00:00
Identifying target audience segments

00:00
Developing a value proposition

00:00
Important terms & metrics in Digital Marketing

00:00
Understanding Media- Paid, Shared, Owned, and, Earned

00:00
Overview of digital marketing channels-Inorganic and Organic

00:00
Choosing the right channel mix for your business

00:00
Creating a Buyer Persona

00:00
How to think like Marketer

00:00

Domain Marketing, Website Planning & Creation

What is Domain Marketing

00:00
Importance of Domain

00:00
Types of Domain & Extensions

00:00
Domain connecting to Hosting

00:00
Niche related domain

00:00
How to Buy a Right Domain

00:00
How to Sell a Domain with higher price

00:00
Listing Domains for Sale

00:00
Finding domain with AI tool

00:00
WordPress Installation

00:00
Businees website creation

00:00
Blog website creation

00:00
Portfolio Building

00:00
Ecommerce webiste Creation

00:00
Use of WooCommerce Plugin

00:00
Payment gateway

00:00

Web Analytics + GA4

Introduction to SEO

Introduction to SEO

00:00
Keyword Research

00:00
What are keywords in SEO?

00:00
SEO-friendly Content, Planning & Strategy

00:00
Technical SEO

00:00
Local SEO

00:00
Common SEO Pitfalls

00:00
Importance of Keyword Research

00:00
Types of Keywords

00:00
On Page SEO

00:00
Google Search Console

00:00
Off Page SEO

00:00
Site Audit: Checklist & requirements

00:00

Social Media Marketing

Basics of Social Media Marketing

00:00
Significance, Role, Goals and Elements

00:00
Social Brand Management

00:00
Setting Up Audience Persona

00:00
Social Media Marketing Strategy (B2B & B2C)

00:00
Content planning and calendar creation

00:00
Social Media Marketing Key Metrics

00:00
Content Creation and Curation

00:00
Organic Postings

00:00
Social Media Management Tools

00:00
YouTube Marketing

00:00
Instagram Marketing

00:00
LinkedIn Marketing

00:00
Twitter Marketing

00:00

Content Marketing & Blogging

Introduction to Content Marketing

00:00
Benefits of content marketing

00:00
Different types of content and their uses

00:00
Understanding TOFU, MOFU, and BOFU

00:00
Researching and Identifying Audience Needs

00:00
How to plan a long term content strategy?

00:00
How to find your blogging niche?

00:00
Creating strategy for blogging

00:00
Right way to do SEO in blogging

00:00
Google Web Stories

00:00
Content marketing tools

00:00
Developing Content Plan for Website or Blog

00:00
Content Cluster Strategy

00:00
Converting traffic to leads

00:00
How to build traffic on new blog?

00:00
Essential blogging tools

00:00
Monetization strategies for blog

00:00
Using ChatGPT for blogging

00:00

Performance Marketing (Google Ads)

Introduction to Google ads

00:00
Campaign types and structure

00:00
Exploring different keyword match types and their impact

00:00
Types of Search Ads

00:00
Crafting compelling ad headlines and descriptions

00:00
Understanding bidding options and strategies for maximum ROI

00:00
Creating search campaign structure from scratch Campaign tracking and performance management

00:00
Analysing Different Audience Types in Google Ads

00:00
Importance of Discovery Display ads

00:00
Understanding YouTube Video Advertisement

00:00
Universal App Campaigns

00:00
Using Chatgpt to prepare ad copies

00:00
Conversion Integration with GTM, Conversion Linker

00:00
Remarketing in Google Ads, Benefits, Audience Manager

00:00
Discovery Campaign (Setup), Shopping Ad, Google Merchant Centre

00:00
Performance Max, Benefits, P Max Setup, Hotel Camp.

00:00

Performance Marketing (Meta Ads)

Basics of Performance Marketing

00:00
Picking the right platform

00:00
Competitors Analysis in Performance Marketing

00:00
B2B, B2C & D2C

00:00
Introduction to Meta Ads

00:00
Understanding the Objectives Metrics to track, Buying Type & Meta Algorithm

00:00
Audience stages in Meta Ads Manager

00:00
Bid Strategies, CBO VS ABO and Meta Funnel

00:00
Meta Pixel and analyze various successful cases

00:00
Event Step Tool, custom and look alike audience

00:00
Dashboard ROAS VS Realized ROAS

00:00
Campaign Performance analysis and optimization

00:00
Ad automation – RevealBot/Madgicx

00:00
Automation Possibilities, Martsch Stacks

00:00
Rule Automation, Creative Automation Platforms

00:00
Execute an end to end campaign on Meta and Instagram

00:00

Performance Marketing (Other Platforms)

Instagram Ads & its types Instagram Business Account Setup

00:00
Setting up Instagram Ad Campign

00:00
Linkedin ads and its types & importance LinkedIn Page – Creation Create Business Manager

00:00
Campaign Objective Identify Target Audience Ad format Budget & Schedule Review and launch

00:00
Linkedin Conversion Tracking

00:00
Twitter Ads & its type, Ads Formats Twitter Ads account setup Ad creation

00:00
Twitter Conversion

00:00
What is Third Party Ads? Benefits of Third Party Ads Disney + Hotstar Ads Campaign Setup

00:00
Spotify, Sharechat Ads

00:00

Media Planning

Basics of Media Planning

00:00
Media objectives and strategy

00:00
What is a media mix and why is it important

00:00
Media Budgeting – allocation across different channels

00:00
Media buying – Direct vs Programmatic vs Real-Time Bidding

00:00
Online marketplace for buying ad spaces – Releasemyad & Themediaant

00:00
Media Scheduling Strategies

00:00
Media Evaluation Metrics & KPIs

00:00
Brand Safety & Ad Fraud

00:00

Influencer Marketing

What is Influencer Marketing

00:00
The Content-Driven Approach

00:00
Why Should Brands opt for Influencer Marketing?

00:00
The Advantages of Influencer Marketing

00:00
Top Successful Influencer Marketing Campaigns

00:00
How to Connect With the Right Influencer

00:00
Different Influencer Marketing Platforms

00:00
Paid promotions

00:00
Gifts and Giveaways

00:00
Brand Ambassador and Affiliates

00:00

Online Reputation Management (ORM) + Conversion Rate Optimization (CRO)

Definition and Scope of ORM

00:00
Utilization and Significance of ORM

00:00
Key Benefits Derived from Implementing ORM

00:00
Operational Mechanisms of ORM Platforms

00:00
Various ORM Platforms & their Distinct Features

00:00
Strategies for Effective Review Management

00:00
Adhering to ORM Platform Policies

00:00
Differentiating Comments and Reply Types for Content

00:00
Addressing Negative Reviews

00:00
ORM Techniques and Strategies

00:00
Crafting and Distributing Press Releases for ORM

00:00
Tools for ORM

00:00
Guidelines for Efficient Client Management in ORM

00:00
Basics of Conversion Rate Optimization (CRO).

00:00
CRO Process: Observe, Ideate, Test, Deploy

00:00
Effective strategies and methods in CRO

00:00
Checklist for CRO optimization

00:00

About Course

What Will You Learn?

Course Content

Fundamental of Digital Marketing

What is Digital Marketing?

Scope & Latest Trends

Career and Jobs in Digital Marketing

Understanding Channels in Digital Marketing

Setting marketing objectives

Business Models & Competitor Research

Marketing funnel & customer journey

Identifying target audience segments

Developing a value proposition

Important terms & metrics in Digital Marketing

Understanding Media- Paid, Shared, Owned, and, Earned

Overview of digital marketing channels-Inorganic and Organic

Choosing the right channel mix for your business

Creating a Buyer Persona

How to think like Marketer

Domain Marketing, Website Planning & Creation

What is Domain Marketing

Importance of Domain

Types of Domain & Extensions

Domain connecting to Hosting

Niche related domain

How to Buy a Right Domain

How to Sell a Domain with higher price

Listing Domains for Sale

Finding domain with AI tool

WordPress Installation

Businees website creation

Blog website creation

Portfolio Building

Ecommerce webiste Creation

Use of WooCommerce Plugin

Payment gateway

Web Analytics + GA4

Google Analytics Overview Google Analytics Set Up Important Terms & Metrics Real time Report

Audience and Acquisition Report

Behavior and Conversion Report

GA4’s functions and features Setting up Google Analytics 4 and Overview

Final SEO Performance Report Submission

Introduction to SEO

Introduction to SEO

Keyword Research

What are keywords in SEO?

SEO-friendly Content, Planning & Strategy

Technical SEO

Local SEO

Common SEO Pitfalls

Importance of Keyword Research

Types of Keywords

On Page SEO

Google Search Console

Off Page SEO

Site Audit: Checklist & requirements

Social Media Marketing

Basics of Social Media Marketing

Significance, Role, Goals and Elements

Social Brand Management

Setting Up Audience Persona

Social Media Marketing Strategy (B2B & B2C)

Content planning and calendar creation

Social Media Marketing Key Metrics

Content Creation and Curation

Organic Postings

Social Media Management Tools

YouTube Marketing

Instagram Marketing

LinkedIn Marketing

Twitter Marketing

Content Marketing & Blogging

Introduction to Content Marketing

Benefits of content marketing

Different types of content and their uses

Understanding TOFU, MOFU, and BOFU

Researching and Identifying Audience Needs

How to plan a long term content strategy?

How to find your blogging niche?

Creating strategy for blogging